Of Short Blogs and Media/News/Press Releases

Of Short Blogs and Media/News/Press Releases

I’m sure anyone who has ever blogged can sympathise with Joan Stewart’s admission: “When it dawns on me that I haven’t blogged in a while, a feeling of dread sets in.”

She goes on to describe a big breakthrough – finally accepting that each post doesn’t have to be a treatise.

“I found myself reading the super-short posts at some blogs and actually LOVING the fact that I could breeze through each one in just a minute or two,” she says. And she gives the following as an example of a blog she created in less than 11 minutes:


I find this interesting for a number of reasons.

First, I think she’s right.  I’ve had a few stabs at blogging in the past but I’ve always lost motivation pretty quickly, mainly because, exactly as she says, I started to get a sense of dread every time I thought about having to writing another one. And I’m a professional writer! ‘Little and often’ has to be a lot more effective than ‘long and infrequent, fading to nothing’.

However, as someone who does my own PR and occasionally helps other people, I’m also interested in the topic.

I was surprised to read that Google’s total number of global monthly searches for ‘media release’ was just 135,000 compared with 550,000 for ‘news release’ and a massive 1,220,000 for ‘press release’.  An exchange in the comments was interesting, too.  Carolyn Howard-Johnson  says she considers it ‘sort of’ her business to lead people (especially authors and retailers) in the right direction in terms of marketing and that she suggests they use the term ‘media release’ if only because ‘press release’ feels as if it isn’t giving the other media their full due.  I tend to agree – and I also think that ‘press release’ sounds a bit dated.

But, presuming that they’re correct, there’s no arguing with those figures. So what should we be using to give our releases the best chance of being read without making ourselves look like PR dinosaurs?