If confectionery is banned, what will tempt us?

If confectionery is banned, what will tempt us?

In England, people supporting a campaign called Junk Free Checkout is on a mission to have confectionery removed from the supermarket till area. Parents hate being pestered by their kids and many adults find it impossible to resist temptation when it’s in such close proximity and, often cheaper than elsewhere.

In the Independent article ‘Sweets at supermarket tills are ‘fuelling obesity crisis’ Professor of marketing at EM-Lyon Business School, Agnes Nairn, says that buying patterns were likely to alter by the time they reached the checkout counter. “Consumers are more likely to go for something unhealthy when they are tired because they aren’t able to make the rational decision they would make otherwise,” she said.

Well it must be working for some reason otherwise supermarkets would be searching for more effective impulse buys. Of course, if confectionery were banned, they’d have to. I wonder what they would put there instead?